Charlie Sheen #Winning on Twitter

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The Charlie Sheen media circus is still in progress.  He is everywhere in the media, especially social media.  As he would say, Sheen is #winning when it comes to Twitter.  He reached one million followers in just over 24 hours.  According to USA Today, "The actual figure, confirmed by the Guinness Book of World Records today: It took Sheen 25 hours and 17 minutes, between March 1 and 2, to reach 1 million followers."

Photo by xotoko

Sheen thanked his followers from his Twitter, "In all sincerity... Thank you Twitter followers that helped get me to 1 M in 24 hours!!! #teamsheen."  As I am writing this post, Sheen has 1,569,150 followers 

and the followers will keep coming.

It was also reported that Sheen signed a deal with a company Ad.ly.  The company hires celebrities who use social  media to sell and endorse products.  Supposedly, the company even helped Sheen set up his   Twitter and also explained how it worked.

No matter what one thinks of Charlie Sheen...most can agree he is a doing a great job at utilizing media to advertise himself.  Personally, I have even heard "marketing genius" being thrown around.  We will have to wait and see if Christina Aguilera and other celebrities who need a career boost will follow the Sheen model use of media.

Charlie Sheen's Public Meltdown

So far, this is Charlie Sheen's year.  As E! would describe it, "Meltdown 2011."  He is everywhere in the media.  He dissed Alcoholic Anonymous, insulted the "Two and a Half Men" creator Chuck Lorre, he insulted CBS and asked for a raise, spoke on talk shows on major stations such as Piers Morgan, Today Show, 20/20, Dateline, etc.  Watch some of his interview on Good Morning America below.

The latest thing is that Sheen joined Twitter yesterday evening.  He tweeted "Questions..? I'm here for my people..Bring it!! #Tigerblood."  This goes along with a statement he made in his 20/20 interview, "You borrow my brain for five seconds and just be like dude, can't handle it, unplug this bastard. It fires in a way that is, I don't know, maybe not from this terrestrial realm. When you've got tiger blood and Adonis DNA, it's like, get with the program dude."  #Tigerblood is now trending on Twitter and media outlets are watching anxiously at what he will tweet next or who he will follow next. 

His every move is being watched.  For example, E! online has a link to everything Charlie Sheen here. This has become the norm in society today.  When Britney Spears had her meltdown and shaved her head, the press was there to cover every minute.  When Lindsay Lohan was in her downward spiral, there was a huge media circus surrounding everything she did, and especially when she was in court - you could watch her walking into court live on almost every news station. 

America today has a "celeb culture" and all areas of journalism have adjusted to keep up with this.  Before this celeb-culture-journalism, celebrities were not as overexposed as they are today.  The overall demand has changed this, as well as social media and online sites.  There are magazines, television stations, websites, etc. completely devoted to celebrities.  This Charlie Sheen media circus shows how someone, especially a celebrity, cannot make one move without it being recorded and instantly available to everyone who wants it.