The Today Show Promotes New Website

Photo credit: Edgar Zuniga Jr.

If you cannot get to a television for your daily fix of your favorite program, don't worry.  Television programs have started to extend themselves online, including NBC's Today Show.  According to The New York Times, on Tuesday, March 8, the show will be producing a one-time web cast in addition to their regular programming.  The web cast will be called "The Today.com Show."  It will take place from 7:30 a.m. to 8:30 a.m. and will be hosted by Hoda Kotb and Kathie Lee Gifford.



The webcast is to promote the new website which was redesigned to emphasize video clips.  It will go behind the scenes and give viewers a chance to see what goes on in Studio 1A.  You can check out the redesigned site here.  It took two years of research and development to get the site to where it is now.  Viewers can now easily navigate and find everything from the morning's show.



The site is also utilizing social media with their Twitter, Facebook, and tumblr.com accounts in addition to helping Today Show anchor Meredith Viera tweet for the first time tomorrow during the cast.



New websites that emphasize video are sure to become more popular.  According to Alexa, a web information company, YouTube.com is the third most popular site globally.  Video online is easily accessible and mostly free; when consumers miss their shows or would like to watch clips, they turn to the web.  More and more companies are utilizing the power of the web, and it will be interesting to see how it turns out.