AOL and Huffington Post Combine

The biggest news in media this week is the 315 million dollar deal where AOL has bought the Huffington Post.  The ultimate goal of this AOL purchase is for both to become a content powerhouse.  In this day and age people get news from many different sources, and becoming a leader in content would no doubt boost AOL's credibility.  The content will include "all Huffington Post and AOL content, including Engadget, TechCrunch, Moviefone, MapQuest, Black Voices, PopEater, AOL Music, AOL Latino, AuthoBlog, Patch, StyleList, and other sites" according to paidContent.org.

Arianna Huffington was announced editor-in-chief and president of the Huffington Post Media Group.  The media world, as well as myself, will be eager to see if this merge will turn out to be a success.

If you would like to learn more, check out an CNN Piers Morgan interview with Arianna Huffington and AOL's Tim Armstrong here.



Photo credit: jdlasica